10 Things Any Website Should Be/Have

Category: Websites
Tags: Website Tips

Website design and development are critical components of creating an effective online presence for any business. A well-designed and developed website can make a significant difference in attracting and retaining customers, increasing sales, and building brand loyalty. In this article, we will provide you with a comprehensive guide to creating a perfect website that includes everything from easy navigation to smart email automation. Here are the ten things any website should be/have:

Easy to use

One of the essential aspects of website design is that it should be easy to use. An intuitive website with clear labeling and easy-to-find information can make it easy for visitors to find what they’re looking for quickly. A user-friendly website design can help increase the time users spend on the website, reduce bounce rates, and improve user experience.

100% responsive and accessible from every device

Your website should be 100% responsive and accessible from every device, including mobile devices. A website that is not mobile-friendly may not display correctly on smaller screens, which can lead to frustration and a poor user experience. Responsive website design ensures that the website looks great and functions correctly, no matter the device it is accessed from.


Another essential aspect of website design is ensuring that it is SEO-ready. Search engine optimization (SEO) is critical to a website’s success. An SEO-ready website design can improve the website’s ranking in search engine results, making it more visible to potential customers. It includes optimizing the website’s content, titles, and meta descriptions, ensuring fast loading times, and including relevant keywords.

Short and interesting content

The website’s content should be short, engaging, and interesting. Visitors to the website want to find information quickly and easily. Long blocks of text can be overwhelming and may discourage visitors from staying on the website. Short and interesting content that is easy to read and engaging can capture visitors’ attention and keep them on the website longer, increasing the likelihood of conversion.

Fast loading time

Website speed is an essential factor in creating a perfect website. Visitors to the website expect it to load quickly, and slow loading times can result in high bounce rates. A fast-loading website design can improve user experience, increase time spent on the website, and lead to higher conversion rates.

High-quality images and videos

High-quality images and videos can make a significant difference in engaging and retaining visitors’ attention. The visuals should be relevant to the website’s content and purpose, visually appealing, and high resolution.

An easy-to-understand structure

The website’s structure should be clear and logical, with an intuitive navigation menu that helps visitors find what they are looking for quickly and easily. The website’s structure should also be consistent, with a consistent layout, color scheme, and typography throughout.

Call to action

A call to action (CTA) is a statement that encourages visitors to take action, such as making a purchase, subscribing to a newsletter, or filling out a form. A well-designed CTA can increase website conversion rates and encourage visitors to take the desired action.

Smart email automation (for e-commerce websites)

If the website is an e-commerce website, it should have smart email automation. Automated emails can help boost sales and customer retention. For example, abandoned cart emails can remind customers of items left in their shopping carts and encourage them to complete their purchases.

Quick and simple checkout process (for e-commerce websites)

The e-commerce website should have a quick and simple checkout process. A complicated checkout process can discourage customers from making a purchase. A streamlined checkout process can improve user experience and lead to higher conversion rates.

In conclusion

Creating a perfect website requires careful planning and attention to detail. A website that has easy navigation is 100% responsive and accessible from every device, is SEO ready, has short and interesting content, fast loading time, high-quality images and videos, an easy-to-understand structure, a call to action, smart email automation (for e-commerce websites), and a quick and simple checkout process (for e-commerce websites) is a recipe for success. With these essential elements, your website can become an effective tool to attract and retain customers, increase sales, and build brand loyalty. By prioritizing these ten things, you can create a website that meets the needs and expectations of your target audience and helps you achieve your business goals.

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